New Value is aggressively targeting the following categories on a proactive basis. These markets represent areas that we have done significant work and feel that we can add immediate value to most entrepreneurs and their businesses. 

OVERLAND AUTOMOTIVE

NVC is no stranger to the automotve or outdoor industry. Overland is the perfect Venn diagram of the two. We invested in Owl in 2025, and are looking to aggressively add to that platform to help expand the access for adventurers.

WILDLAND FIRE & SAFETY

As investors and enthusiasts in both the bike and ski industry, we deeply feel the impact of wildland fire on the lives of people in high-risk areas, as well as the restriction to the activities we love. We want to help bring resources to this market to expand access.

HUMAN PERFORMANCE

With the rise of Peter Attia, Huberman, and the quant-self industry, we think there are real opportunities in testing and concierge services for elite athletes and performance-minded individuals that will eventually become table stakes.